Compliance

Predictive dialer Ofcom rules: the 3% abandonment rate explained

Compliance2026-05-016 min readBy Silux Call team

UK predictive dialing must keep abandoned calls under 3% of live answered calls in any 24h period. Here is what that actually means for your call ratios and how Silux Call enforces it.

The rule

Under Ofcom's Persistent Misuse policy, the percentage of abandoned predictive-dialled calls (rings answered before an agent is free) must not exceed 3% of live answered calls in any rolling 24-hour period.

What "abandoned" actually means

An abandoned call is one where the caller answers, hears silence (or an information message), and the call ends without ever connecting to an agent. It does not include voicemail hits.

Penalties

  • Ofcom can issue an enforcement notice and fine up to 10% of UK turnover.
  • Repeat misuse gets reported to the Information Commissioner and may revoke your number ranges.
  • Acquiring banks may consider it a card-acceptance breach.

How Silux Call enforces it

Power Dialer ships a hard cap of ratio 8, AMD detection that frees agents on voicemail hits, and an auto-pause when 24h abandonment climbs above 2.5%. Live abandonment-rate dashboard on every campaign.

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