Predictive dialer vs power dialer: which one?

The Ofcom 3% abandonment rule, ratio dialling, AMD and voicemail-drop. When predictive becomes a regulatory headache.

Both auto-dial. The difference is how many calls they ring per available agent. Predictive misuses get you in trouble with Ofcom; power dialing rarely does.

The four flavours

ModeCalls per ready agentUsed for
Preview1 (agent inspects before dial)Complex B2B, high-value
Progressive / Power1-3Standard SMB outbound, follow-ups
Predictive3-8 (dials ahead of capacity)High-volume collections, surveys
Blast / Robocalln/a, no agentsDon't. Often illegal under UK PECR.

The Ofcom 3% rule

Under Ofcom's Persistent Misuse policy, UK predictive dialing must keep the rate of abandoned calls (rings answered before an agent is free) below 3% of live answered calls in any 24-hour period.

How Silux Call protects you

  • Ratio cap at 8 in the dashboard, hard-stopped above that.
  • AMD (answering-machine detection) on every leg so VM hits don't burn a live agent slot.
  • Voicemail-drop — when AMD detects voicemail, a pre-recorded message plays and the agent is freed.
  • Abandonment rate dashboard — visible on every campaign so you can react before Ofcom does.
  • Auto-pause if 24-hour abandonment crosses 2.5% (we leave 0.5% of headroom).

Recommended starting point

If you're running outbound sales for the first time, start with Power Dialer at ratio 2. It's twice as fast as manual dialling, abandons nothing, and gives your team a feel for outbound rhythm before you climb to predictive.

What you cannot do, in any mode

  • Robocall residential numbers without prior consent (PECR).
  • Suppress caller-ID for the purpose of evasion (UK CLI rules).
  • Dial 999 from a dialer campaign — operator-side block.
  • Use predictive into the Northern Ireland early-morning slot before 09:00 — Ofcom guidance.

Move to Silux Call today.

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